Senior Demand Generation Manager
Core
Lead global paid search strategy and execution to drive pipeline, revenue, and customer acquisition for F5's cybersecurity applications.
Role type
Senior Manager, Paid Search (SEM)
Builds
Global paid search campaigns and unified search programs integrating paid and organic channels
Domain
Cybersecurity / B2B Performance Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work -> dashboards & analysis
Required skills
Paid search strategy, campaign management, optimization, data-driven decision-making, analytics interpretation, stakeholder alignment, agency management, full-funnel marketing, multi-channel attribution
Preferred skills
B2B experience, global campaign management, CRM integration, marketing automation systems
Technologies
Google Ads, Adobe Analytics, Google Analytics, Tableau, Marketo, Salesforce
Responsibilities
Define and lead global paid search strategy aligned with business objectives; Own end-to-end paid search performance including pipeline and cost efficiency; Develop campaign strategies across keywords, audiences, and bidding models; Oversee campaign execution and quality across platforms; Monitor and analyze performance to drive optimization; Manage agency partners and operational processes; Partner with SEO and Product Marketing teams for unified search strategy; Provide regular reporting and insights to stakeholders.
Seniority
Senior, hands-on IC