Paid Search Sr. Strategist
Core
Senior strategist owning execution, performance, and growth of paid media services for enterprise-level accounts, driving revenue and brand recognition.
Role type
Senior Paid Search Strategist (Agency)
Builds
Paid media campaigns (Search, Performance Max, Shopping, YouTube, Display, Local, Bing) for enterprise clients
Domain
Digital Marketing / Paid Media / Growth Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Search Engine Marketing (SEM), bid optimization, keyword research, ad copy development, campaign management, Google Analytics, funnel marketing strategy, data analysis, cross-channel strategy
Preferred skills
AI tool utilization, enterprise account management, client communication, project management
Technologies
Google Ads, Microsoft Ads, Google Analytics, Performance Max, Standard Shopping, YouTube Ads, Display Advertising, Local campaigns, Bing Ads, Google/Microsoft Office Suite
Responsibilities
Enterprise-level account campaign management including daily optimizations and high-level strategy; Provide intelligent analysis and action plans based on campaign performance data; Maintain frequent communication with internal teams and assigned clients; Utilize Power Digital's Nova ecosystem and AI technologies to optimize workflows
Seniority
Senior, hands-on IC