Industry Marketing Sr. Analyst
Core
Execute and manage industry marketing programs to build brand awareness, engage target accounts, and generate qualified pipeline for Unisys's Tier 1 and Tier 2 industries.
Role type
Senior Individual Contributor Industry Marketing Analyst
Builds
Industry-focused GTM programs, content assets, digital campaigns, and sales-enablement tools
Domain
B2B Technology / Enterprise Services
Deliverable
product features
Required skills
Integrated marketing program execution, project management, content development, digital marketing, data analysis, stakeholder management, budget tracking, KPI reporting
Preferred skills
B2B high-tech marketing experience, experience with external agencies, familiarity with marketing automation platforms
Technologies
Salesforce.com, digital marketing tools, workflow management tools
Responsibilities
Manage industry marketing programs including budgets and KPIs; Develop and execute industry content, events, and digital campaigns; Collaborate with sales and solution marketing teams; Maintain industry webpage inventory and performance; Support media relations and analyst initiatives
Seniority
Senior, hands-on IC
