ABM Specialist
Core
Execute account-based marketing (ABM) campaigns to drive site expansion within existing Enterprise and Mid-Market customers for a mobile-first work execution platform.
Role type
Senior IC Account-Based Marketing Specialist
Builds
Coordinated multi-channel campaigns (paid digital, webinars, events, email, direct mail) timed to account activity and sales priorities.
Domain
B2B SaaS / Industrial Operations Software
Required skills
B2B SaaS marketing, paid digital advertising, ABM program execution, multi-channel campaign management, Salesforce, Outreach, data analysis, project management
Preferred skills
ABM/sales intelligence tools (UserGems, ZoomInfo, Clay, Demandbase, 6sense), direct mail tactics, industrial/operations software background
Technologies
LinkedIn, programmatic advertising, Salesforce, Outreach, webinars, events, email, direct mail
Responsibilities
Run paid ABM programs on LinkedIn and programmatic; plan and launch coordinated campaigns across webinars, events, email, and direct mail; set up and QA campaigns in ABM/marketing tools; write briefs for ads and landing pages; report on campaign results and design account plays
Seniority
Mid-Senior, hands-on IC
