Campaign, Programs and Events Manager - GCC Programs
Core
Lead and execute Go-to-Market strategies and integrated marketing programs including multi-channel campaigns and events to generate awareness, pipeline, and move prospects through the sales cycle for the GCC Ecosystem in India.
Role type
Field Marketing Manager (Campaigns, Programs, and Events)
Builds
Multi-channel campaigns, events (in-person and virtual), and skills development programs for enterprise software customers.
Domain
Enterprise Software / SaaS / Field Marketing
Deliverable
product features
Required skills
Multi-channel B2B marketing, event management, project management, budget management, vendor management, Salesforce, Marketo, Wordpress, metrics-driven analysis, cross-functional collaboration
Preferred skills
Developer & Startup ecosystem experience, cloud infrastructure understanding (AWS, Google Cloud), data science/analytics platforms familiarity
Technologies
Salesforce, Marketo, Wordpress, AWS, Google Cloud, Dataiku, H2O
Responsibilities
Lead and execute Go-to-Market strategies and integrated marketing programs; Engage and maintain alignment with Sales/SE teams for pre/post event communications; Run large scale and short format in-person and virtual programs for Skills Development; Own and drive executions within budget and handle vendor management; Manage project timelines, quality issues, resources, and budget; Set goals and define metrics for each campaign including targeted lead flow; Evaluate all campaigns' impact & ROI to determine success and forecast future investment; Regular tracking and reporting on campaign performance
Seniority
Senior, hands-on IC
