Account-Based Marketing Manager
Core
Design and execute account-based marketing (ABM) frameworks, playbooks, and full-funnel programs for highest-value Tier 1 accounts in the B2B SaaS secure collaboration market.
Role type
Senior IC Account-Based Marketing Manager (Strategy & Execution)
Builds
ABM playbooks, account planning frameworks, multi-channel campaign structures, and measurement dashboards for enterprise clients.
Domain
B2B SaaS (Secure Business Collaboration/M&A Data Rooms)
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
ABM strategy and lifecycle design, account selection logic and scoring, buying committee mapping, full-funnel channel fluency (digital and offline), intent-driven campaign activation, budget accountability, cross-functional partnership with sales
Preferred skills
Experience with enterprise deal cycles, building ICPs, running joint account planning with sales, leveraging AI-powered marketing tools
Technologies
LinkedIn, Meta, Google, programmatic display, AI-powered marketing tools
Responsibilities
Define segment priorities and target accounts with Sales; design account-selection frameworks and tiering logic; map data gaps and define data foundations; design repeatable ABM lifecycles; deliver personalized multi-channel campaign frameworks; enable content and digital teams for ABM readiness; define success metrics and dashboards
Seniority
Senior, hands-on IC