Digital Intelligence Analyst
Core
Administer marketing intelligence tech stack and Salesforce Data Cloud to build audiences, ensure data quality, and generate actionable insights for marketing campaigns.
Role type
Marketing Intelligence Analyst (Salesforce Data Cloud & Intent Data)
Builds
Marketing audiences, data quality reports, dashboards, and campaign targeting assets
Domain
Marketing Technology / Data Operations
Deliverable
production ML models | product features | dashboards & analysis
Required skills
Salesforce Data Cloud administration, CDP management, intent data platform management, Google Tag Manager, data quality monitoring, report building, stakeholder communication
Preferred skills
Salesforce experience, CDP experience, Google Tag Manager experience
Technologies
Salesforce Data Cloud, Data360, Intentsify, ZoomInfo, RingLead, Google Tag Manager
Responsibilities
Administer marketing insight and intelligence tech stack; Lead Salesforce Data Cloud administration; Monitor and maintain marketing data quality; Build reports and dashboards; Partner with marketing teams to design and activate targeted audiences; Manage intent data platforms and vendor relationships; Support website tagging configuration; Contribute to platform roadmap
Seniority
Mid-level, hands-on IC