Senior Marketing Operations Manager (Hybrid)
Core
Build and maintain data pipelines, integrations, and governance for marketing teams to ensure reliable access to product and engineering data.
Role type
Senior Marketing Operations Manager (Technical/Builder)
Builds
Data flows between product systems and marketing/ad tools (Iterable, Amplitude, Salesforce, Meta CAPI, Google Ads, Apple Search Ads)
Domain
SaaS / Marketing Technology / Data Engineering
Required skills
SQL, API/webhook integration, Python or JavaScript, lifecycle/automation tools (Iterable, Braze, HubSpot), event/CDP tools (Amplitude, Segment), data warehouse, identity resolution, pixels/tags/UTMs, AI fluency
Preferred skills
Paid acquisition data experience, Hotjar, AI search visibility tools (Profound), go-to-market engineering background
Technologies
Iterable, Amplitude, Salesforce, Meta CAPI, Google Ads, Apple Search Ads, Python, JavaScript
Responsibilities
Build self-serve paths for segments and audiences; monitor data flows and catch problems before marketers do; own data governance and documentation (definitions, naming, UTM standards); implement tags for new channels and partners; use AI for documentation, QA, anomaly detection, and workflow automation
Seniority
Senior, hands-on IC
