Director, US Omnichannel/Digital Engagement
Core
Lead omnichannel and digital engagement strategies for new US brand launches in healthcare, utilizing AI-powered next-best-action engines to create seamless experiences for HCP and Patient audiences.
Role type
Senior Director, Omnichannel/Digital Engagement
Builds
AI-enabled customer journeys, launch-ready engagement experiences, and end-to-end campaign execution for new pharmaceutical brands.
Domain
Pharmaceutical/Biotech, Digital Marketing, AI-driven Customer Engagement
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Omnichannel launch strategy, AI-driven next-best-action frameworks, end-to-end campaign ownership, customer journey mapping, MarTech operational acumen, cross-functional stakeholder influence, data-driven optimization, experience design principles.
Preferred skills
MBA, advanced AI/ML orchestration expertise, deep therapeutic area knowledge.
Technologies
AI-powered decision engines, MarTech ecosystems, next-generation digital platforms.
Responsibilities
Translate brand strategy into omnichannel launch plans and journey maps; design and execute AI-enabled engagement flows; own end-to-end accountability for campaign planning, execution, and performance; partner with Brand teams on experience design and channel mix; collaborate with Decision Science and IT teams to implement strategies; optimize campaigns based on analytics and AI insights.
Seniority
Senior, hands-on IC with strategic leadership
