Marketing Engagement Lead - Adcetris
Core
Design and optimize local customer engagement strategies for assigned pharmaceutical brands, translating global brand strategy into actionable local plans across omnichannel touchpoints.
Role type
Marketing Engagement Lead (Pharmaceutical)
Builds
Localized engagement plans, customer journey optimizations, and ROI-driven event/meeting strategies for assigned brands.
Domain
Pharmaceutical / Healthcare Marketing
Deliverable
product features
Required skills
Omnichannel engagement strategy, local market analysis, budget management, cross-functional team orchestration, data analytics, CRM utilization, ROI optimization, content localization
Preferred skills
Experience with next-best-action engines, MLR process navigation, field team training
Technologies
CRM, next-best-action engines, data analytics tools
Responsibilities
Conduct local situational analyses to inform engagement decisions; Define local engagement plans including targets, channels, and budget allocation; Orchestrate multidisciplinary engagement across Commercial, Medical, and Market Access functions; Act as primary local point of contact for market and key customers; Leverage data and AI tools to monitor performance and optimize strategies; Collaborate with Finance and central teams to integrate planning data into financial cycles.
Seniority
Mid-level, hands-on IC
