Marketing Engagement Lead - Adcetris
Core
Design and optimize local customer engagement strategy and omnichannel journey for assigned pharmaceutical brands, integrating field and non-personal channels to enhance engagement quality and outcomes.
Role type
Marketing Engagement Lead (Pharmaceutical)
Builds
Locally actionable engagement plans, optimized customer journeys, and ROI-based allocation of meetings, congresses, and events.
Domain
Healthcare / Pharmaceutical Marketing
Deliverable
product features
Required skills
Omnichannel engagement strategy, local adaptation of global content, budget management, data analytics, CRM utilization, ROI optimization, cross-functional orchestration
Preferred skills
Experience in pharmaceutical/healthcare marketing, proficiency in data/AI tools (next-best-action engines), experience with MLR processes
Technologies
CRM, next-best-action engines, data analytics tools
Responsibilities
Conduct local situational analyses to inform engagement decisions; Define target audiences, objectives, and channel sequencing for the Local Engagement Plan; Orchestrate multidisciplinary engagement across Commercial, Medical, and Market Access functions; Act as primary local point of contact for market and key customers; Leverage data and AI tools to monitor performance and optimize strategies; Collaborate with Finance and Procurement to integrate planning data into financial cycles.