Associate Director, Channel Strategy - Media (US)
Core
Architecting US channel strategy to connect paid, owned, earned, and emerging digital channels for healthcare professionals and patients, translating business priorities into coherent, measurable experiences.
Role type
Associate Director, Channel Strategy (Media)
Builds
Scalable channel strategy frameworks, playbooks, governance principles, and coordinated execution plans across the US market.
Domain
Life Sciences / Pharmaceuticals / Digital Marketing
Deliverable
product features
Required skills
Channel strategy, media strategy, paid media, web strategy, CRM, digital customer engagement, cross-functional strategic initiative management, stakeholder management, measurement and performance evaluation, KPI development, data-driven decision making, program management, innovation scouting.
Preferred skills
Regulated industry experience, US healthcare marketing compliance, AI-enabled discovery understanding, digital analytics, media measurement, strategic planning tools.
Technologies
Digital analytics platforms, media measurement tools, dashboarding tools, strategic planning software.
Responsibilities
Develop connected channel strategy linking paid, owned, earned, and emerging digital channels to business objectives; Partner with brand teams and agencies to align channel strategy to portfolio needs; Create channel strategy frameworks, playbooks, and governance principles; Contribute analysis on channel mix, prioritization, and budget allocation; Support measurement frameworks and continuous optimization; Identify and evaluate opportunities across media models and AI-enabled engagement; Enable teamwork and provide day-to-day coordination for workstreams.
Seniority
Senior, hands-on IC with strategic leadership
