Director, Digital Engagement
Core
Own the full lifecycle of seasonal User Readiness campaigns and communications for thousands of coordinators, staff, and students across College Board programs.
Role type
Director, Digital Engagement (Strategy & Execution)
Builds
Multi-channel communication campaigns, automated journeys, and user segmentation strategies for digital assessment delivery.
Domain
Education / Digital Assessment Operations
Deliverable
product features
Required skills
Lifecycle campaign strategy, audience segmentation, Salesforce Marketing Cloud, A/B testing, data analysis, multi-channel messaging, stakeholder management
Preferred skills
AI tool piloting, educator communication experience
Technologies
Salesforce Marketing Cloud, Jira, AI tools
Responsibilities
Design and execute seasonal campaign calendars; define audience segments and personas; write and deploy email/SMS campaigns; run experiments to optimize engagement; partner with functional teams to align messaging with program updates.
Seniority
Director, strategic leadership with hands-on execution
