CRM Program Manager - Brazil (contract - remote)
Core
Lead global CRM strategy and execution for a language learning platform, managing customer journeys across email, in-app, push, and local messaging apps to drive acquisition, engagement, and retention.
Role type
Senior IC CRM Program Manager (via careerplan.io/jobs/1477bfef-b030-4d34-b4b8-3ab3c603534b-crm-program-manager-brazil-contract-remote-at-cambly)
Builds
Global CRM strategy, multi-channel customer journeys, and localized messaging campaigns for Latin America, Europe/Middle East, and Asia.
Domain
EdTech / Consumer Marketing
Deliverable
product features
Required skills
CRM strategy & roadmap ownership, multi-channel campaign management (email, in-app, push, messaging apps), audience segmentation & lifecycle design, vendor & platform management, data analysis & SQL, cross-functional program leadership, AI/automation adoption.
Preferred skills
Experience with WhatsApp, WeChat, KakaoTalk, AI/LLM integrations in marketing, no-code/low-code tools.
Technologies
Iterable, WhatsApp Business API, WeChat Official Accounts, KakaoTalk, SQL, AI/LLM tools.
Responsibilities
Own end-to-end CRM strategy and roadmap; manage messaging app channel strategy and local platform rollouts; define audience segmentation and lifecycle frameworks; oversee platform relationships and AI innovation projects; lead cross-functional campaign execution; measure CRM performance against business outcomes.
Seniority
Manager, program-level ownership
