Digital Marketing Specialist (PPC/SEO)
Core
Execute and optimize paid media (PPC) and SEO campaigns to drive e-commerce sales, lead generation, and brand awareness for K-12 educational technology products.
Role type
Digital Marketing Specialist (PPC/SEO)
Builds
E-commerce campaigns, paid media ads, SEO-optimized content, and performance dashboards
Domain
K-12 Education Technology / E-commerce
Deliverable
product features
Required skills
PPC campaign management, SEO optimization, e-commerce strategy, keyword research, A/B testing, data analysis, Google Analytics, Tableau, Excel/Google Sheets, ad copy development, landing page updates
Preferred skills
Marketing automation platform experience, basic design tool proficiency, familiarity with SEMrush/Ahrefs/Moz
Technologies
Google Ads, Meta Ads, LinkedIn Ads, Stackadapt, Google Analytics, Tableau, SEMrush, Ahrefs, Moz, Marketo, Adobe Express, Canva
Responsibilities
Standardize e-commerce paid media best practices, align paid media with email and lifecycle strategies, conduct cross-channel reporting, assist in building and launching multi-channel campaigns, perform PPC audits and keyword research, execute on-page SEO updates and audits, monitor campaign performance and flag anomalies, maintain reporting dashboards, update campaign landing pages
Seniority
Mid-level, hands-on IC