SEM-Specialist till byrå
Core
Planning, executing, and optimizing search advertising campaigns to drive profitable and long-term growth for clients.
Role type
SEM Specialist
Builds
Search, Shopping, and Performance Max campaigns for e-commerce and B2B clients
Domain
Digital marketing, performance marketing, e-commerce, B2B
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Google Ads, keyword analysis, bidding strategies, target audience optimization, ad copywriting, data analysis, tracking implementation, client presentation, cross-functional collaboration
Preferred skills
Google Analytics 4, Google Tag Manager, Paid Social, conversion rate optimization, A/B testing
Technologies
Google Ads, Google Analytics 4, Google Tag Manager
Responsibilities
Plan, set up, and optimize Google Ads campaigns; Conduct keyword analysis and develop bidding strategies; Analyze data to identify opportunities for campaign improvement; Collaborate with SEO and Paid Social specialists; Present results and recommendations to clients; Drive continuous testing and development of new solutions
Seniority
Mid-level, hands-on IC