Strategic Accounts Manager
Core
Lead growth of digital and cross-platform advertising business by partnering with sales teams to develop marketing strategies and close revenue opportunities for local businesses.
Role type
Senior strategic sales partner / digital marketing strategist
Builds
Digital and cross-platform advertising revenue and client relationships
Domain
Media sales / Digital advertising
Required skills
consultative solution-based sales, digital advertising ecosystem knowledge, client relationship management, strategic marketing planning, business acumen, presentation skills, revenue growth strategy
Preferred skills
challenger-style consultative approach, ability to translate complex marketing concepts, coaching sales teams, understanding of local media landscape
Technologies
digital advertising platforms, cross-platform marketing tools
Responsibilities
Partner with Account Executives to identify and close digital revenue opportunities; Develop customized marketing strategies to increase awareness and drive conversions; Conduct client research to uncover business needs and competitive environment; Coach sellers on digital strategy, positioning, and objection handling; Present recommendations focusing on business outcomes and ROI; Build trusted relationships with local businesses and advertising agencies
Seniority
Senior, hands-on IC