Strategic Account Manager
Core
Support team sales goals by ensuring campaigns advance client marketing goals and achieve client KPIs.
Role type
Strategic Account Manager (Digital Media Sales)
Builds
Digital marketing services sales efforts and media strategies for advertisers
Domain
Digital advertising and media sales
Deliverable
client delivery
Required skills
Digital marketing campaign development, media strategy, data analysis, KPI evaluation, advertiser education, account executive training, case study development, presentation skills, time management, problem solving, relationship building
Preferred skills
Experience in CTV/OTT, targeted video, email, SEM, social media, media plans, advertising marketplace knowledge
Technologies
Microsoft Office, industry-specific software
Responsibilities
Lead digital marketing services sales efforts, develop media strategies for growth, perform data analysis for insights, evaluate and optimize campaign performance, educate advertisers on metrics, train and collaborate with account executives, build success stories and case studies, assist sales management with special projects
Seniority
Mid-Senior level (5+ years experience)
