Digital Media Manager
Core
Oversees daily operations of a station's digital advertising business, manages content and quality control for a community portal website, and leads a team of sales and content staff.
Role type
Digital Media Manager (Sales & Operations Lead)
Builds
Digital advertising revenue streams and multi-platform advertising solutions for local and national clients
Domain
Media & Advertising
Required skills
Digital sales strategy, revenue forecasting, team management, budget management, account management, digital marketing education, inventory management, new business development
Preferred skills
Knowledge of Google Analytics, ad tagging, SEM/SEO, social media, behavioral and contextual targeting, CMC, Content management
Technologies
Google Analytics, ad tagging, SEM, SEO, social media, CMC, Content management
Responsibilities
Develop and execute sales strategies to exceed revenue targets, drive new business development, collaborate on multi-platform advertising solutions, manage inventory and revenue forecasting, manage recruitment and development of sales professionals, prepare and approve budgets, manage accounts receivable, call on accounts with Account Executives
Seniority
Mid-level, hands-on IC with team leadership
