Strategic Account Manager
Core
Digital marketing services sales lead focused on developing and maintaining digital sales revenue for stations and departments.
Role type
Strategic Account Manager (Sales)
Builds
Digital sales revenue and multimedia sales presentations
Domain
Television and digital media industry
Deliverable
client delivery
Required skills
strategic thinking, analytical skills, multimedia presentation creation, creative production, order entry, revenue analysis, industry knowledge (TV/digital), Microsoft Office, Google Analytics, GAM, WideOrbit
Preferred skills
local digital/television/radio media experience
Technologies
PowerPoint, Excel, Word, Google Analytics, GAM, WideOrbit, online dashboards
Responsibilities
Close digital revenue via sales calls, client presentations, and station sales events; conceptualize client marketing needs; develop creative production for client advertising; input orders for digital products; provide analysis and reporting on digital revenue; collaborate with station departments (Sales, News, Promotions, Production)
Seniority
Individual Contributor
