Digital Marketing Strategist
Core
Drive revenue for a television duopoly by selling integrated digital and broadcast advertising solutions to local businesses.
Role type
Sales Account Executive (Digital & Broadcast Media)
Builds
Integrated advertising campaigns across broadcast, OTT/CTV, social media, and digital platforms for local clients.
Domain
Media & Entertainment / Digital Advertising
Deliverable
client delivery
Required skills
Digital advertising sales, cold outreach, proposal creation, campaign performance analysis, industry trend monitoring
Preferred skills
CRM systems, analytics tools (Google Analytics, Meta Business Manager, Adobe Analytics), strategic sales planning
Technologies
OTT/CTV, SEO/SEM, display, video, social media, email marketing, streaming audio, out-of-home
Responsibilities
Prospect and develop new business through networking and cold outreach; Create customized marketing proposals and present integrated advertising solutions; Partner with internal teams to execute campaigns; Monitor and analyze campaign performance for clients; Stay current on industry trends and digital platforms.
Seniority
Individual Contributor, entry to mid-level
