Business Development Executive
Core
Strategic consultative sales for high-value advertising accounts, focusing on digital media and online advertising solutions for local news publishers.
Role type
Senior Business Development Executive (Digital Media Sales)
Builds
Media solutions and advertising campaigns for Southern California advertisers
Domain
Advertising technology / Local news media
Deliverable
product features
Required skills
Strategic selling, lead generation, account management, contract negotiation, sales forecasting, cold-calling, networking, data-driven campaign recommendations, multi-touchpoint prospecting
Preferred skills
Knowledge of online media channels and offline execution correlation, Salesforce, Excel, PowerPoint, Outreach or Pardot, Zoom/Google Hangouts
Technologies
Salesforce, Excel, PowerPoint, Outreach, Pardot, Zoom, Google Hangouts
Responsibilities
Prospect, qualify, grow, and maintain sales activities from lead generation to account management handoff; Manage inbound sales leads and develop focused prospect lists; Create solution-based needs proposals and marketing presentations; Analyze sales metrics and develop strategies to reach sales success; Pursue and maintain relationships with senior-level client contacts; Navigate internally to create compelling media solutions for advertisers
Seniority
Senior, hands-on IC
