Senior CRM Manager - Loyalty & Lifecycle
Core
Senior CRM Manager responsible for shaping and executing lifecycle and loyalty strategies to drive engagement, retention, and customer lifetime value for membership propositions.
Role type
Senior IC CRM Manager (Lifecycle & Loyalty)
Builds
Membership propositions (SuperSaveClub on MoneySuperMarket, Members on Quidco) and data-led customer journeys
Domain
Consumer Finance / Digital Retail
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Lifecycle marketing strategy, CRM execution, segmentation, personalisation, triggered communications, customer journey design, analytical capability, experimentation design, stakeholder influence, enterprise CRM systems knowledge, prioritisation
Preferred skills
Experience in large-scale digital or consumer business, subscription-style propositions, cross-functional program delivery
Technologies
Braze
Responsibilities
Co-own lifecycle and loyalty CRM strategy; develop clear lifecycle strategies across acquisition to advocacy; translate strategy into CRM roadmaps and campaign plans; lead end-to-end delivery of complex initiatives; design test-and-learn programmes; influence cross-functional stakeholders
Seniority
Senior, hands-on IC