Analista de Dados Sênior - CRM PME
Core
Senior data analyst bridging CRM operations with predictive models (NBO/NBA) to drive personalized customer engagement and revenue for SMEs.
Role type
Senior CRM Analytics Strategist
Builds
Actionable CRM strategies, communication campaigns, and customer journeys for SMEs
Domain
Financial services / Customer Relationship Management
Deliverable
product features
Required skills
SQL, CRM analytics, lifecycle analytics, A/B testing, Python/R, Power BI/Tableau, Salesforce, marketing automation platforms
Preferred skills
CDPs, datamarts, predictive modeling, Next Best Offer/Action strategies, B2B CRM experience
Technologies
SQL, Python, R, Power BI, Tableau, Looker, Salesforce, Adobe Campaign, Braze, Oracle, RD Station
Responsibilities
Translate NBO/NBA model outputs into actionable CRM hypotheses and campaigns; design and execute A/B tests to measure incremental impact; build executive dashboards and lifecycle analysis reports; define customer segments and journey rules based on data insights; collaborate with Data Science and Marketing teams to optimize retention and cross-sell strategies.
Seniority
Senior, hands-on IC
