Sr. Marketing Manager- Demand Generation & Marketing Ops
Core
Architecting and executing B2B demand generation infrastructure and marketing operations to drive pipeline growth and funnel performance for a healthcare data analytics company.
Role type
Senior Demand Generation & Marketing Operations Manager
Builds
Demand generation programs, reporting infrastructure, and MarTech ecosystems (Salesforce, Marketo)
Domain
Healthcare / B2B SaaS
Required skills
B2B demand generation strategy, multi-channel campaign management, Salesforce, Marketo, funnel analytics, agency management, AI-assisted optimization, multi-touch attribution
Preferred skills
Experience in growth-stage environments, building structure from scratch
Technologies
Salesforce, Marketo, intent data platforms, AI optimization tools
Responsibilities
Own demand generation strategy and execution across digital, content, and ABM channels; build reporting infrastructure to track funnel conversion; manage marketing operations and MarTech stack; lead external agency partners; align marketing performance with sales leadership
Seniority
Senior, hands-on IC