Sr. Marketing Manager- Demand Generation & Marketing Ops
Core
Architecting and executing B2B demand generation infrastructure and marketing operations to drive pipeline growth and funnel performance for a healthcare data analytics company.
Role type
Senior B2B Demand Generation & Marketing Operations Manager
Builds
Demand generation programs, reporting infrastructure, and MarTech ecosystems for healthcare clients
Domain
Healthcare / B2B SaaS / Data Analytics
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
B2B demand generation strategy, multi-channel campaign management, Salesforce administration, Marketo expertise, agency management, funnel analytics, AI-assisted optimization, multi-touch attribution
Preferred skills
Building structure in ambiguous growth-stage environments, translating data into actionable insights
Technologies
Salesforce, Marketo, intent data platforms, AI optimization tools
Responsibilities
Own strategy and execution across digital, content, ABM, and syndication channels; build reporting infrastructure and track conversion metrics; manage external agencies and partners; shape marketing ops posture including AI and attribution; align marketing, growth, and product teams
Seniority
Senior, hands-on IC