Demand Generation Lead
Core
Own end-to-end demand generation strategy and operate an AI-native demand engine to drive enterprise pipeline and revenue growth.
Role type
Demand Generation Lead (GTM)
Builds
AI-driven outbound engines, programmatic personalization platforms, and automated multi-channel campaigns
Domain
B2B SaaS / AI / Enterprise Software
Deliverable
production ML models | product features
Required skills
SQL, attribution measurement, BI tools (Looker, Omni, Hex, Tableau), programmatic outbound, AI-personalized sequences, intent-based targeting, multi-channel campaign management, segmentation strategy, rapid experimentation
Preferred skills
building homegrown AI-driven tools, operating in ambiguity, fast-paced startup experience
Technologies
SQL, Looker, Omni, Hex, Tableau
Responsibilities
Own end-to-end demand generation strategy; Architect and operate modern demand engine using AI-native tooling; Design and execute multi-channel campaigns; Develop segmentation and targeting strategies for enterprise buyer personas; Partner with Product Marketing, Sales, and Revenue Operations to improve the marketing-to-sales funnel
Seniority
Mid-Senior, hands-on IC
