Product Owner – Onboarding and Engagement
Core
Design, scope, and deliver customer acquisition and engagement initiatives across digital channels, partnering with Marketing, Digital, Martech, and Analytics teams to create customer experiences that drive business outcomes.
Role type
Product Owner (Customer Onboarding and Engagement)
Builds
Customer acquisition and engagement initiatives across digital channels
Domain
Banking / Customer Experience / Digital Marketing
Deliverable
product features
Required skills
Agile delivery, stakeholder management, campaign strategy design, customer journey mapping, data analysis, SQL, problem-solving
Preferred skills
Experience leading complex programs, translating business objectives into practical solutions
Technologies
SQL, Digital channels, Martech, Analytics tools
Responsibilities
Lead prioritisation, planning and delivery across multiple initiatives; Design and deliver customer acquisition and engagement initiatives; Facilitate workshops to define customer journeys and campaign strategies; Analyse campaign performance and customer data to optimise outcomes; Partner with cross-functional teams to ensure solutions are practical and compliant.