Manager, Digital Acquisition
Core
Design and implement digital acquisition strategies to grow customer loyalty, usage, and satisfaction across mobile apps, websites, and online banking platforms.
Role type
Manager, Digital Acquisition
Builds
Digital customer acquisition campaigns, loyalty programs, and digital engagement initiatives
Domain
Banking / Financial Services
Deliverable
product features
Required skills
Digital acquisition strategy, Customer journey mapping, Campaign management (push, email, SMS, in-app), Analytics and KPI tracking, Digital channel ownership, Compliance with banking regulations
Preferred skills
AI personalization, Conversational banking, Emerging digital technologies (via careerplan.io/jobs/14-007-E4-278-manager-digital-acquisition-at-cbd)
Technologies
Mobile banking apps, Web portals, Chatbots, Social media, Omni-channel CRM systems
Responsibilities
Design and implement digital acquisition strategies; Map, monitor, and optimize digital customer journeys; Plan and execute targeted data-driven campaigns; Oversee customer engagement across key digital touchpoints; Monitor and track KPIs such as engagement rates, NPS, and conversion rates; Ensure compliance with UAE banking regulations and data privacy laws
Seniority
Manager, hands-on IC