Performance Specialist | Acquisition @ING Bank
Core
Manage, optimize, and scale paid media acquisition campaigns across Google, Meta, and TikTok to drive customer growth and ROI for ING Bank.
Role type
Senior Performance Marketing Specialist (Acquisition)
Builds
Customer acquisition campaigns and full-funnel optimization initiatives
Domain
Digital Marketing / Paid Media / Banking
Required skills
Google Ads (Search, PMax, Display, YouTube), Meta Ads (Facebook, Instagram), TikTok Ads, A/B testing, attribution modeling, bidding strategies, conversion tracking, Google Analytics 4, Adobe Analytics, Looker Studio, Power BI, Mobile Measurement Platforms (Adjust, Appsflyer)
Preferred skills
Agency and client-side performance marketing experience, full-funnel optimization expertise
Technologies
Google Ads, Meta Ads, TikTok Ads, Google Analytics 4, Adobe Analytics, Firebase, Looker Studio, Power BI, Adjust, Appsflyer
Responsibilities
Manage and execute acquisition campaigns across multiple digital channels; Monitor daily performance and optimize bidding, targeting, and creatives; Analyze acquisition data to identify trends and growth opportunities; Collaborate with Product and UX teams to improve conversion funnels; Support budget allocation and forecasting based on performance data.
Seniority
Senior, hands-on IC