Campaign Manager | Acquisition @ING Bank
Core
Data-driven Campaign Manager responsible for end-to-end digital acquisition campaigns, strategy, and execution to drive customer growth and ROI.
Role type
Senior IC Campaign Manager (Acquisition)
Builds
Digital acquisition campaigns across Meta, Google, and Display channels
Domain
Banking / Digital Marketing
Required skills
Campaign strategy & planning, Full-funnel optimization, Budget management, ROI analysis, Stakeholder coordination, Data analytics
Preferred skills
Experience with Adobe Analytics/Firebase, Pricing logic definition, Agency management
Technologies
Meta, Google, Display, Adobe Analytics, Firebase
Responsibilities
Translate KPIs into actionable campaign plans, Build business cases for campaigns, Lead end-to-end campaign implementation, Monitor and optimize full-funnel performance, Manage campaign budgets, Coordinate cross-functional stakeholders
Seniority
Senior, hands-on IC