Content Activation & Omnichannel Orchestration Manager
Core
Domain manager ensuring approved content is activation-ready and orchestrated consistently across field and digital channels to drive customer experience and business outcomes.
Role type
Senior IC marketing operations manager (omnichannel)
Builds
Coherent omnichannel customer journeys and activation-ready content for field and digital platforms
Domain
Life sciences / Pharmaceuticals
Required skills
omnichannel strategy, CRM/SFMC/iCVA platform management, content activation standards, process improvement, stakeholder management, data analytics, regulatory compliance (MLR)
Preferred skills
Advanced degree in management or operations, experience in highly regulated environments
Technologies
Salesforce Marketing Cloud (SFMC), Oncore CRM, iCVA, FUSE
Responsibilities
Maintain end-to-end standards for content readiness and activation; translate customer journeys into omnichannel orchestration guidance; oversee content tagging and governance; drive adoption of execution standards; enable multichannel insights and reporting.
Seniority
Senior, hands-on IC
