Senior Manager, Web & Digital Experience Lead
Core
Own content-facing channels (web and video) and tools to translate local business priorities into technology use cases for omnichannel orchestrated journeys in the pharmaceutical industry.
Role type
Senior Manager, Digital Experience & Content Transformation
Builds
Local adaptations of global capabilities for content models, operations, creation, and personalization across web and video channels.
Domain
Pharmaceutical / Digital Marketing & AI
Deliverable
product features
Required skills
Personalization strategy, Web operations, SEO/GEO, Web analytics (GA4), Content authoring tools, AI-assisted content creation, Channel activation, CMS management, Content taxonomy, Omnichannel orchestration, Data systems reporting, AI-enhanced tools
Preferred skills
Next-best action engines, Data systems (CSCAN, Databricks, DOMO), Additional Asian languages
Technologies
Firefly, GA4, Veeva CRM, Workfront, JIRA, SFMC, Databricks, DOMO
Responsibilities
Define and govern local marketing capabilities aligned with global standards; Partner with IT to activate new technologies; Manage content production tools and adoption; Enable omnichannel channels (web, video, GEO); Build campaign measurement data; Develop country-level technology roadmaps; Prototype and validate AI/automation solutions; Act as SME for emerging tech.
Seniority
Senior Manager, individual contributor