Senior Manager, MarTech Platform Lead
Core
Business-side owner of MarTech platforms enabling AI-enabled targeted personalization and omnichannel orchestrated journeys for pharmaceutical customer engagements.
Role type
Senior Manager, MarTech Platform Lead
Builds
Local adaptations of global marketing capabilities (content models, operations, creation, personalization) using marketing automation, conversational AI, and mobile messaging.
Domain
Pharmaceutical marketing technology and digital personalization
Required skills
Personalization strategy execution, Marketing automation (SFMC), Conversational AI/IVA platform management, Veeva CRM integration, Content taxonomy and tagging, Data integration and reporting, Vendor technical management, AI tool prototyping
Preferred skills
Next-best action engines, Data systems (CSCAN, Databricks, DOMO), Additional Asian languages
Technologies
Salesforce Marketing Cloud (SFMC), Veeva CRM, Workfront, JIRA, Conversational AI platforms, Mobile messaging apps
Responsibilities
Define and govern local marketing capabilities aligned with global standards; Partner with IT to activate new technologies; Configure and integrate platforms with CRM data; Build in-house technical understanding to reduce vendor dependency; Develop country-level technology roadmaps; Prototype and validate AI/automation solutions hands-on.
Seniority
Senior Manager, individual contributor (no direct reports)