Associate Director, HCP NPP & Digital Activation (Neuroscience)
Core
Primary execution owner for HCP NPP (non-personal promotion) strategy and digital activation across the COBENFY portfolio, translating strategic direction into channel-level activation to drive patient initiation and brand adoption.
Role type
Senior IC marketing leader (HCP NPP & Digital Activation)
Builds
Integrated, data-driven HCP engagement experiences across paid, owned, and non-personal channels
Domain
Pharmaceuticals / Neuroscience (CNS)
Required skills
HCP NPP marketing, digital strategy, analytics fluency, CRM/marketing automation, agency management, performance marketing, AI-enabled marketing tools, trigger-based engagement, compliance
Preferred skills
Neuroscience/CNS therapeutic area experience, Mosaic/modular content ecosystems, advanced degree (MBA)
Technologies
CRM, marketing automation platforms, digital media platforms, AI-enabled marketing tools, trigger-based engagement platforms
Responsibilities
Own activation and optimization of integrated NPP campaigns across HCP paid, owned, and non-personal channels; Translate segmentation and behavioral insights into targeted HCP engagement strategies; Own day-to-day strategy and performance of HCP digital platforms; Drive continuous optimization of digital experiences through test-and-learn frameworks; Champion AI-enabled and trigger-based engagement approaches; Pull through HCP media plans with precision; Partner cross-functionally across HCP Marketing, DTC, Medical, Field, and external agencies; Ensure all content and channel activation is compliant and on-brand.
Seniority
Senior, hands-on IC