Associate Director, Media Operations
Core
Manage the operational infrastructure, data governance, and execution standards for Bristol Myers Squibb's HCP and DTC commercial media campaigns.
Role type
Senior media operations manager (media CoE)
Builds
Media tracking systems, data visualization dashboards, and agency activation maps
Domain
Pharmaceutical marketing / Digital media operations
Required skills
Media taxonomy management, ad-tech and mar-tech implementation, pixel operations, data governance, project management, cross-functional agency coordination, privacy and compliance liaison, data visualization (DOMO, Adobe Analytics)
Preferred skills
Experience with complex portfolio management (e.g., CAR-T), enterprise SharePoint administration, SLA management
Technologies
Crossix, Adobe Analytics, DOMO, SFMC, Workfront, Claravine
Responsibilities
Manage enterprise Media Taxonomy Business Rules and data integrity; oversee tracking processes and pixel implementations; manage operational business rules in data visualization tools; serve as operational project manager for major media initiatives; enforce channel standards across paid media channels; manage media operating models and agency onboarding; partner with Privacy, Medical, Legal & Regulatory teams for compliance; manage enterprise Media SharePoint hubs and access requests.
Seniority
Senior, hands-on IC