CRM Manager
Core
Shape CRM strategy, governance, and operations to drive effective customer communication and engagement across the organization.
Role type
Senior individual contributor CRM Manager (platform & governance)
Builds
CRM governance frameworks, operational processes, and cross-team adoption strategies
Domain
Financial services / Customer Experience / CRM Operations
Deliverable
product features
Required skills
CRM operations management, campaign execution, audience segmentation, data analysis, cross-functional partnership, platform governance
Preferred skills
Braze platform expertise, AI-assisted data analysis, commercial mindset
Technologies
Braze
Responsibilities
Own and evolve CRM operations capability; Build governance frameworks for campaign prioritization and management; Enable stakeholder adoption of CRM tools; Partner cross-functionally to align on priorities; Use data insights to optimize campaign performance; Drive high-quality campaign execution and scheduling.
Seniority
Senior, hands-on IC