Email & Lifecycle Operations Manager
Core
Own the email and lifecycle marketing program end-to-end, including workflows, data, deliverability, and cross-team processes to drive conversions and database growth.
Role type
Senior IC lifecycle marketing operations manager
Builds
Cohesive cross-channel customer journeys (email, in-product, SMS, sales sequences) and scalable campaign infrastructure
Domain
B2B SaaS hospitality technology
Required skills
HubSpot (admin-level), lifecycle marketing, email deliverability, cross-channel orchestration, process design, data hygiene, GDPR compliance, stakeholder management
Preferred skills
Salesforce integrations, AI/automation tools, regional email regulations (CASL, CAN-SPAM), BI partnership
Technologies
HubSpot, Pendo, Salesforce, AI automation tools
Responsibilities
Design and run end-to-end campaign intake and delivery processes; build and own complex HubSpot workflows; manage deliverability and database health; coordinate cross-channel experiences; measure downstream revenue impact; identify opportunities for conversion and growth
Seniority
Senior, hands-on IC