Brand Manager
Core
Translate international and regional frameworks into local execution to deliver patient impact for assigned hematology brands in Eurasia.
Role type
Senior Brand Manager (Pharmaceuticals)
Builds
Local brand tactical plans, omnichannel campaigns, and patient activation journeys for hematology products.
Domain
Pharmaceuticals / Hematology
Deliverable
product features
Required skills
Brand strategy, omnichannel marketing, stakeholder segmentation, budget management, market research analysis, cross-functional leadership, compliance management, KOL relationship management, patient services solutions, data-driven decision making
Preferred skills
Digital/AI tool integration, agency management, congress/conference planning, therapeutic area expertise
Technologies
DRO (Digital Response Optimization), digital communication channels
Responsibilities
Develop and execute local brand tactical plans and omnichannel campaigns; manage brand budgets and resources; monitor brand performance via KPIs and optimize tactics based on insights; manage external stakeholder segmentation and KOL databases; oversee development of promotional materials; conduct on-site visits to medical experts and external stakeholders; support patient activation and non-promotional patient services; maintain partnerships with agencies and third-party providers.
Seniority
Senior, hands-on IC
