Associate Director, Brand Marketing (Rare Diseases)
Core
Driving commercialization and product management for GIVLAARI and OXLUMO within the International Clusters, partnering with local teams to improve patient lives and achieve commercial goals.
Role type
Associate Director, Brand Marketing (Rare Diseases)
Builds
Commercialization strategies and tactical plans for rare disease products (GIVLAARI, OXLUMO) in Central and West International clusters
Domain
Biopharmaceuticals / Rare Diseases / Specialty Care
Deliverable
product features
Required skills
Market and competitive dynamics analysis, International brand strategy and tactical planning, Budgeting and resource allocation, Cross-functional stakeholder management, Scientific engagement with KOLs, International congress planning and execution, Strategic thinking in complex multi-regional environments
Preferred skills
Orphan drugs commercialization experience, Specialty care commercialization in Europe, Digital and data-driven commercialization approaches
Technologies
Digital platforms, Data analytics tools
Responsibilities
Generate market insights for global brand planning, Drive international brand strategy and prioritization, Support local teams in commercialization efforts, Develop and execute tactical plans for patients and HCPs, Own the tactical marketing budgeting process, Transfer best practices across the organization, Innovate commercialization approaches, Foster external scientific engagement, Lead international congress activities
Seniority
Senior, hands-on IC with strategic leadership