Senior Manager, HCP Marketing, ICLUSIG
Core
Shape, activate, and pull through HCP promotional strategy for ICLUSIG across key customer segments, priority accounts, and field execution.
Role type
Senior Manager, HCP Marketing
Builds
Scalable content, insights, activation models, and ways of working for hematology-oncology commercial execution
Domain
Hematology-oncology pharmaceutical marketing
Deliverable
product features
Required skills
HCP marketing strategy, promotional content development, field execution planning, stakeholder influence, digital fluency, AI-enabled content development, project management, budget management, omnichannel engagement
Preferred skills
MBA, oncology/hematology experience, priority-account activation, CRM-enabled engagement, global strategy adaptation
Technologies
AI tools, digital asset creation platforms, CRM systems
Responsibilities
Develop strategic activation plans and field-ready resources; translate insights into practical recommendations; build scalable activation frameworks and account playbooks; partner with cross-functional teams to curate compliant key messages; establish feedback loops to refine activation priorities; manage marketing budgets and vendor relationships; adapt global strategies for U.S. execution.
Seniority
Senior, hands-on IC with strategic leadership