Senior Manager, HCP Marketing, ICLUSIG
Core
Shape, activate, and pull through HCP promotional strategy for ICLUSIG across key customer segments, priority accounts, and field execution within the hematology-oncology organization.
Role type
Senior Manager, HCP Marketing
Builds
Scalable content, insights, activation models, and ways of working for the hematology-oncology marketing organization
Domain
Pharmaceuticals / Hematology-Oncology / HCP Marketing
Deliverable
product features
Required skills
HCP marketing strategy, commercial execution, stakeholder influence, digital fluency, AI-enabled content development, project management, budget management, regulatory compliance navigation
Preferred skills
Oncology/hematology commercial experience, priority-account activation, omnichannel campaign planning, CRM-enabled engagement, global strategy adaptation
Technologies
AI tools, digital asset creation platforms, CRM systems
Responsibilities
Develop strategic activation plans and field-ready resources; translate insights into practical recommendations; build scalable activation frameworks and account playbooks; partner with cross-functional teams to curate compliant key messages; establish feedback loops to refine activation priorities; manage marketing budgets and agency/vendor relationships
Seniority
Senior, hands-on IC with strategic oversight
