Commercial Therapeutic Area Lead
Core
Drive the development and execution of regional strategic and tactical plans for the launch of assigned brands and product portfolio in Central and Eastern Europe (CEE), managing the product lifecycle and optimizing commercial success.
Role type
Senior Commercial Therapeutic Area Lead
Builds
Regional brand strategies, launch plans, and commercial initiatives for specialized medicines in Haematology and rare diseases.
Domain
Biopharmaceuticals, Haematology, Rare Diseases
Deliverable
product features
Required skills
Strategic and operational marketing, omni-channel engagement, KOL management, sales team management, P&L management, business acumen, stakeholder influence, project planning
Preferred skills
Experience in Haematology and/or rare diseases, local and cross-country/regional roles, managing sales teams and P&L
Technologies
Digital, media, and social media tactics
Responsibilities
Develop and execute regional strategic and tactical plans for brand launches; manage product lifecycle and launch implementation; generate market insights and competitive analysis; create regional communication plans and promotional tools; coordinate cross-functional launch aspects; implement commercial training programs; establish brand forums and educational initiatives; monitor performance and supply status; allocate investments and promotional resources.
Seniority
Senior, hands-on IC