Director, Working Capital Marketing
Core
Architect and lead integrated go-to-market strategies for Visa Commercial Solutions across multiple B2B segments, leading a distributed team to deliver measurable business impact.
Role type
Director, B2B Marketing & Commercialization
Builds
Go-to-market strategies, sales enablement materials, campaign frameworks, and segment-specific content for Large Corporate, Middle Market, Direct to Corporate, B2B Acceptance, and B2B Travel.
Domain
Financial Services / Payments / B2B Commercialization
Deliverable
product features
Required skills
B2B go-to-market strategy, commercialization, integrated marketing execution, team leadership, distributed team management, strategic planning, stakeholder alignment, data-driven decision making, executive communication.
Preferred skills
Financial services or payments marketing experience, B2B commercial segment expertise, agency relationship management, marketing analytics proficiency.
Technologies
Marketing analytics platforms, performance reporting tools.
Responsibilities
Architect integrated go-to-market strategies across multiple commercial segments; Lead and mentor a geographically distributed marketing team spanning US and London; Serve as a strategic thought partner to segment leads, product teams, and sales leadership; Drive execution of commercialization programs from brief through measurement; Establish KPIs and success metrics for commercialization programs; Represent the marketing function in senior leadership forums.
Seniority
Director, hands-on leadership
