Lead Product Marketing Manager
Core
Lead B2B product marketing manager responsible for ideating and executing marketing strategy to drive awareness, adoption, and upsells for Imprint's partner-facing products.
Role type
Senior individual contributor B2B product marketing manager
Builds
B2B sales collateral, pitch decks, case studies, microsites, demos, and content for partner-facing narratives
Domain
Fintech / Payments infrastructure / B2B SaaS
Deliverable
product features
Required skills
B2B product marketing, case study creation, sales collateral development, long-form content writing, data-driven storytelling, cross-functional stakeholder management, independent execution, lean function ownership
Preferred skills
Fintech or regulated industry background, co-brand/payments/card program business models, content program building from scratch, influencing legal/compliance/risk teams
Technologies
Snowflake, Claude, MCP integrations, AI-assisted production tools
Responsibilities
Develop and refine B2B assets including pitch materials, microsites, demos, and case studies; Support blog launch and define content strategy; Translate product launches and risk insights into partner narratives; Partner with BD, Brand, Product, and Risk to identify stories; Build AI-assisted production systems for custom materials; Maintain modular messaging framework and proof-point library
Seniority
Senior, hands-on IC
