Senior Manager, Growth Marketing & MarTech, Asia Pacific
Core
Build and scale a modern, data-enabled growth marketing capability across the Asia Pacific region to acquire, engage, and retain high-value audiences.
Role type
Senior Manager, Growth Marketing & MarTech
Builds
Scalable acquisition journeys, audience segmentation, activation, experimentation, and measurement frameworks across APAC.
Domain
Financial services / Payments / Marketing Technology
Required skills
Growth strategy, performance media, first-party data acquisition, CRM, DMP, CDP, audience segmentation, lifecycle marketing, technical enablement, agency management, regional multi-market execution
Preferred skills
Web/app analytics, tag management, conversion APIs, server-side data flows, financial services experience
Technologies
CRM, DMP, CDP, Tag Management, Conversion APIs, Analytics platforms
Responsibilities
Lead APAC growth marketing strategy across acquisition, engagement, conversion, and retention; Define marketing technology roadmap connecting CRM, CDP, and DMP; Build lifecycle and CRM strategies spanning onboarding to reactivation; Establish measurement frameworks connecting media and customer journeys; Build playbooks and standards for cross-functional teams
Seniority
Senior Manager, hands-on strategic leadership
