Director, Head of CVP, NALP
Core
Lead the definition, evolution, and commercialization of Visa's Customer Value Proposition strategy across North Africa, Levant, and Pakistan to drive portfolio growth and engagement.
Role type
Director, Head of CVP (Regional Strategy)
Builds
Regional customer value propositions, premium experiences, loyalty ecosystems, and strategic partnerships
Domain
Payments, Financial Services, Fintech
Required skills
Regional strategy leadership, customer value proposition development, ecosystem partnership management, commercial growth strategy, portfolio optimization, executive stakeholder influence, market trend analysis, financial acumen, cross-functional team leadership, product roadmap shaping
Preferred skills
Experience in emerging markets, deep knowledge of affluent and premium consumer segments, negotiation expertise, digital platform leverage
Technologies
Digital platforms, data analytics, scalable proposition delivery systems
Responsibilities
Define long-term vision and roadmap for regional CVPs; drive premiumization strategies to increase acquisition and retention; develop and govern regional benefits and partnership ecosystems; own commercial strategy and ROI frameworks for CVP investments; shape product innovation roadmaps; act as regional authority for CVP strategy; govern investments and ensure compliance
Seniority
Director, strategic leadership & execution
