Senior Director, Marketing – Western and Central Africa
Core
Lead the marketing agenda for Visa in Western and Central Africa, shaping strategy to drive revenue, transactions, and market share growth across the sub-region.
Role type
Senior Director, Regional Marketing Leader
Builds
Integrated marketing initiatives, brand activations, and client engagement programs for Visa's payment platforms.
Domain
Financial Services / Payments / Sub-Saharan Africa
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Strategic marketing leadership, commercial judgment, agency management, P&L management, market insight analysis, brand stewardship, budget discipline, stakeholder influence
Preferred skills
MBA or equivalent postgraduate qualification, experience in FMCG, banking, or financial services
Technologies
Digital marketing channels, social media, sponsorship platforms, integrated campaign tools
Responsibilities
Develop and execute regional marketing strategy aligned with commercial priorities; drive revenue and market share growth; manage agency partnerships and client co-marketing; oversee marketing budgets and P&L; lead the marketing team and build stakeholder relationships.
Seniority
Senior Director, strategic leadership with hands-on execution