Senior Director, Marketing – Western and Central Africa
Core
Lead the marketing agenda for Western and Central Africa (WCA) to strengthen Visa's brand, accelerate business growth, and support priority platforms including Premium, Cross-border, and Debit.
Role type
Senior Director, Regional Marketing
Builds
Integrated marketing initiatives, brand activations, and client engagement strategies for Visa in WCA markets.
Domain
Financial Services / Payments / Sub-Saharan Africa
Required skills
Strategic marketing leadership, commercial acumen, agency management, P&L management, market insight analysis, brand stewardship, budget discipline, stakeholder influence.
Preferred skills
MBA or equivalent postgraduate qualification, experience in FMCG, banking, financial services, or payments.
Technologies
N/A
Responsibilities
Develop and execute WCA marketing strategy aligned with commercial priorities; drive revenue, transactions, and market share growth; manage agency partnerships and marketing budgets; lead the Marketing Services P&L; build relationships with senior internal and external stakeholders.
Seniority
Senior Director, strategic leadership