Sr. Manager Integrated Marketing - Global CBT
Core
Lead integrated marketing for PayPal's Global Cross-Border Trade business across Asia, MEA, and LATAM, driving merchant and consumer growth through field, partner, and paid media strategies.
Role type
Senior Manager, Integrated Marketing (Global Cross-Border Trade)
Builds
Scalable partner marketing playbooks, go-to-market plans, and optimized media investment programs for cross-border products.
Domain
Fintech / Cross-border payments / Global commerce
Deliverable
product features
Required skills
Integrated marketing strategy, partner ecosystem management, paid media optimization, go-to-market execution, cross-functional collaboration, data-driven decision making, budget planning, stakeholder influence
Preferred skills
Experience in international growth markets, agency management, performance marketing, strategic partner development
Technologies
Paid media platforms, analytics tools, CRM systems
Responsibilities
Lead complex marketing projects to drive business growth; Develop and execute integrated marketing plans for priority cross-border products; Partner with cross-functional teams to coordinate go-to-market activity; Define success metrics and monitor campaign performance; Support marketing budget planning and agency management; Lead channel and partner marketing strategy across Asia, MEA, and LATAM; Own regional paid media strategy and investment planning.
Seniority
Senior Manager, hands-on IC with strategic leadership