Manager, Performance Marketing, Brandformance
Core
Strategic marketing leader bridging brand storytelling with measurable performance outcomes to drive engagement, lead generation, and pipeline growth.
Role type
Manager, Performance Marketing (Brandformance)
Builds
Full-funnel marketing campaigns and frameworks connecting upper-funnel brand awareness to down-funnel acquisition.
Domain
Fintech / Global Payments
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Paid media strategy, incrementality measurement, brand lift analysis, CAC optimization, full-funnel framework design, data-driven creative optimization, multi-channel campaign execution, stakeholder management, analytical interpretation, budget allocation
Preferred skills
Multi-touch attribution (MTA), MMM, lift testing frameworks, AI/automation workflows, ROI modeling, B2B SaaS pipeline optimization, SQL, bid modeling, forecasting
Technologies
LinkedIn, Meta, YouTube, CTV, Linear TV, programmatic channels, Looker, Tableau, GA4, Marketo, Salesforce
Responsibilities
Develop and execute brandformance strategies across paid social, video, display, and emerging channels; Create full-funnel frameworks to reduce CAC and improve conversion efficiency; Define KPIs bridging brand health and business impact; Partner with Brand, Product Marketing, and Performance Media to align messaging and creative; Build testing roadmaps for creative and content sequencing; Lead multi-channel campaign planning and execution; Manage campaign setup, pacing, and budget allocation; Build and optimize always-on upper-funnel campaigns; Ensure tracking and UTMs are implemented correctly; Partner with Data Science to measure incrementality; Run brand lift and efficiency analyses; Create and maintain dashboards visualizing brand health and down-funnel impact; Translate insights into actionable optimizations; Adapt brandformance frameworks for local markets; Monitor performance against CAC and pipeline goals.
Seniority
Manager, hands-on IC with strategic oversight
