Director, Marketing Services Innovation & Commercialization
Core
Lead the commercialization of new Marketing Services solutions by translating strategy into scalable, market-ready offerings and driving go-to-market activation.
Role type
Director, Marketing Services Innovation & Commercialization
Builds
Scalable marketing service offerings, sales enablement materials, and business cases
Domain
Financial services / Payments / Marketing
Deliverable
product features
Required skills
Strategic ideation, business case development, ROI modeling, go-to-market strategy, sales enablement creation, cross-functional leadership, KPI definition, executive storytelling
Preferred skills
Fintech/payments domain expertise, commercialization of tech solutions, agency/consulting leadership experience, financial modeling, stakeholder management
Technologies
None stated
Responsibilities
Drive structured ideation and opportunity assessment for new Marketing Services offerings; Lead commercialization including value propositions and monetization; Develop robust business cases with market sizing and ROI modeling; Translate concepts into scalable offerings with scope and pricing; Build sales enablement materials and training content; Partner with cross-functional teams to operationalize solutions; Support sell-in to clients; Define and track KPIs; Lead internal training and upskilling
Seniority
Director, strategic leadership with hands-on execution
