B2B Marketing Manager
Core
Develops and executes demand-generation and account-based marketing programs to strengthen Visa's leadership in commercial payments and money movement across Central Europe.
Role type
Senior B2B Marketing Manager (Demand Gen & ABM)
Builds
Integrated marketing initiatives, digital content, and ABM campaigns for commercial payments and emerging verticals in the DACH and Netherlands regions.
Domain
Financial services / Payments / B2B SaaS
Deliverable
product features
Required skills
B2B marketing strategy, Account-Based Marketing (ABM), demand generation, campaign management, event marketing, competitive analysis, lead management, budget control, cross-functional collaboration
Preferred skills
MBA, experience in financial services/payments/SaaS, thought leadership initiatives
Technologies
Salesforce, Marketo, Eloqua, AEM, Google Analytics
Responsibilities
Develop B2B marketing strategies, execute ABM strategies with sales teams, manage marketing budgets, lead industry event participation, measure program performance, and drive cross-functional collaboration.
Seniority
Senior, hands-on IC