Cloud and AI Corporate Marketing Excellence Lead
Core
Define corporate marketing strategy and investment priorities to drive business growth and revenue impact.
Role type
Corporate Marketing Strategy Lead
Builds
Corporate marketing strategy, demand generation programs, and funnel governance
Domain
Corporate B2B marketing, demand generation, and strategy
Deliverable
product features
Required skills
Corporate strategy, demand generation, Account-Based Marketing (ABM), paid media, funnel optimization, stakeholder management, global matrixed environment experience, GTM partnership
Preferred skills
None stated
Technologies
None stated
Responsibilities
Set corporate marketing strategy and investment priorities; Own demand generation across ABM and paid media; Establish end-to-end governance across signals, leads, and funnel progression; Optimize performance across channels to improve conversion, signal quality, and ROI; Support corporate event strategy to drive executive engagement and pipeline impact
Seniority
Senior, hands-on IC
